According to Behaviour & Information Technology, 9̲4̲%̲ o̲f̲ f̲i̲r̲s̲t̲ i̲m̲p̲r̲e̲s̲s̲i̲o̲n̲s̲ a̲r̲e̲ d̲e̲s̲i̲g̲n̲ r̲e̲l̲a̲t̲e̲d̲. And there is more.

To stay competitive and relevant a website should be updated every 2 to 3 years at least.

By updating the content and design of your website regularly, you can:

𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘁𝗵𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲, and therefore your business.

improve 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆 and prevent hacking

keep your 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗲𝗹𝗹-𝗶𝗻𝗳𝗼𝗿𝗺𝗲𝗱 on your latest activity, products and services, and show recent testimonials

show 𝘀𝗲𝗮𝗿𝗰𝗵 𝗲𝗻𝗴𝗶𝗻𝗲𝘀 that your website is still active and relevant.

This last point is particularly relevant. In fact, if your website isn’t mobile-friendly, this is a sure sign that it is outdated. Since Google has introduced mobile-first indexing, it is essential to have a responsive design and to adhere to its updated algorithms if you want high rankings.

KEEP IN MIND

Approaching a redesign smartly and with the right professional means you can work to make something that’s nimble and adaptable so you can update and change with the web. High Production Studio works with small and medium-sized businesses to provide the best, high-quality design and customer experience our clients deserve.

If you would like any advice about updating your website or even building a new one, contact us for a free consultation: info@highproductionstudio.co.uk

𝐍𝐞𝐰 𝐜𝐥𝐢𝐞𝐧𝐭? 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐲𝐨𝐮𝐫 𝐧𝐞𝐰 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐰𝐢𝐭𝐡 𝐚 𝐅𝐑𝐄𝐄 𝐥𝐨𝐠𝐨!